This mysterious face, emerging from a hillside with illuminated crystalline eyes and a waterfall spilling from its mouth, is the exterior of the Swarovski crystal theme park and flagship store. Located in the Austrian village of Wattens, Swarovski World was designed by multimedia artist André Heller and built in 1995. 

"The site features 14 underground chambers of wonder dedicated to the versatile artistic interpretation of the material crystal. The result is a universe of discoveries and a simply unique experience that is a must see for your next Austrian vacation."

Inside Swarovski World you’ll find astonishing attractions like the Crystal Dome, the Mechanical Theater, and the Crystaloscope: the world’s biggest kaleidoscope.

It sounds like we need to plan a field trip to Wattens. 

[via Beautiful Decay]