This massive digital mural is the work of Dutch artists Arno Coenen, Iris Roskam and their team designers and animators. Entitled Horn of Plenty, it’s a 118,000-square-foot work of art that’s projected onto the interior walls of MVRDV's stunning horseshoe-shaped Markthal building in the city of Rotterdam. The building opens in October 2014 and will be home to an indoor market - including fresh fish stands, bakers, butchers, and produce stands, apartments, restaurants, retailers and the municipal court.
The Horn of Plenty is comprised of numerous individual screens working together to create an ultra HD video projection that beautifully blankets the 40-meter high arch inside the building.
"When the work is fully completed in october, an ultra HD video projection will function as a projection screen, displaying a cosmic vortex of food resembling the milky way, slowly rotating the massive images of food as if raining down on the spectator."
Don’t worry if you can’t make it to Rotterdam, click here to view a 360° interior panorama.